Pepeu Duarte

Pepeu Duarte is a content creator, speaker, and advertising student. We developed a logo inspired by accessibility pictograms, with a subtle tilt symbolizing movement, energy, and reinvention, aligned with his mission to provoke a new perception of disability.

The main challenge was to visually translate the essence of a young communicator with a disability, avoiding limiting stereotypes and building a contemporary, authentic, and representative brand.