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Alameda Vitória
Project type
Research and Strategy, Branding, Digital Marketing, Web and UX Design
Location
Vitória de Santo Antão - PE
Alameda Vitória is a real estate project by IRL Construtora, located in Vitória de Santo Antão. With a modern architectural design and excellent cost-benefit ratio, the development emerges as a competitive alternative within the regional market for affordable housing, positioning itself among the main players in the segment.
We developed the entire branding strategy, from naming and visual identity to strategic positioning, as well as a complete digital launch structure, including landing page, paid traffic, content production, and influencer marketing. The focus was on building a solid presence in the local market, reinforcing the perception of value and exclusivity without sacrificing accessibility.
